How to build an e-commerce SEO strategy for large retailers?
How to build an e-commerce SEO strategy for large retailers? Retailers online face a whole web host of relatively special SEO (search engine optimization) considerations some other sites do not deal with. Most of the discussions regarding those differences concentrate on issues like URL (uniform resource locators), tags, link structure, copied content and more. Here in this article, I wish to zoom out somewhat and start discussing strategic approaches. I have made a decision to concentrate specifically on important factors which deserve special care in making an SEO strategy for web retailers: mobile crawling, keyword research, and customer reviews. It is by no sense a comprehensive list, but I think it is a helpful starting point. Keyword Research - Long-tail To make an excellent keyword strategy for your e-commerce website, you have to decide how crucial long-tail keywords are to your products and your industry to what amount you must concentrate on them. Still,...